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  #1  
Old 08-04-2014, 03:51 PM
keepmeposted keepmeposted is offline
Dan Mabey
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Default 1962 JELL-O Baseball Card Distribution

Folks:

As a heads up, I have written a fluff article and collaborated with Ken Marks in assembling a first-cut table depicting 1962 JELL-O cards DEFINITIVELY assigned to the gelatin, pudding, and pie filling boxes. When I use the word
definitively, we are not talking about speculative or "looks like" conjecture, but verifiable player-to-product (PTP) appearances.

The article and table has been sent to Rich Mueller of Sports Collector's Daily, and will be published on-line in the near future. I mention this because it an opportunity for advanced collectors and dealers to contribute their expertise, with the hope that we can build a comprehensive PTP table. As 1961-63 Post and 1963 JELL-O collectors can attest, having the PTP is vital to understanding scarcities and cards tough to find.

So, for 1962 JELL-O enthusiasts, this may be an opportunity to contribute your knowledge and heighten your understanding of the planning, production, and distribution of this enigmatic set. I'll provide an update when Rich goes "live" with the article. Until then, any information or experiences you care to share would be welcome.

KEEPMEPOSTED -- or -- Keep me JELL-O'd? [Doesn't have the same "ring", does it?]

Dan

Last edited by keepmeposted; 08-04-2014 at 03:52 PM. Reason: spelling error
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  #2  
Old 08-05-2014, 08:46 AM
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Dave.Horn.ish
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Awesome news Dan, loved your Post books from a ways back, good to see you active in the literature end again.
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  #3  
Old 08-05-2014, 02:37 PM
brian1961 brian1961 is offline
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"JELL-O" Dan!

I am very thrilled you are researching and writing about the 1962 Jell-Os. Count me in as a buyer of your resulting work.

I spoke to Ken Marks some years ago when researching the Post and Jell-O for my book, NEVER CHEAPER BY THE DOZEN. He helped me tremendously, and if memory still serves, gave me a delicious bite of info from one of your books that you kindly allowed me to quote. Many thanks for that!!!!

Off the palabre, on to the "where were you in '62?"

I grew up in Skokie, Illinois which is a suburb of Chicago. I turned 8 during the summer of 1962. I have many rich memories of the Post Cereal baseball cards and commercials on TV. However, I also remember the JELL-Os from 1962, with the black script player names as opposed to the blue, and the differences in the cropping and coloring of the photos used for the JELL-O.

The only major info you may want that I have, though I shared this with Ken Marks years ago, and he may have then shared with you, which is perfectly fine is that Mickey Mantle was printed on an Apple flavor box (I know---duh---that's the photo used for the Krause Standard Catalog) and Roger Maris was printed on the new Blackberry flavor that debuted in the spring of '62, when Jell-O chopped down and discontinued their apple flavor. I am certain of the above because I own the boxes of which I mention. For what it's worth I prize and value them very highly as drop dead gorgeous box card art with the utmost eye appeal, display value, and as conversation pieces!

I have known for a long time, unless I've been wrong for that long time, that the '62 JELL-Os were actually a regional, test-marketed in the Chicagoland area, as well as Milwaukee. Beckett 3's entry mentions this. When I interviewed Larry Fritsch for my book, he confirmed that the set was a test issue. Larry was from Wisconsin, as we all know, but he worked at that time on the railroad, on a line that went back and forth from Wisconsin to Chicago. I mention this because when his train stopped at the end of its line in Chicago, he would make a quick stop to the area grocers and scour their shelves for any JELL-O baseball boxes he didn't have.

Wish I had more to give you, though I'm saving a "not so wonderful" childhood memory which I have included in my book.

Thanks again Dan for researching this set, and all you've done. I hope to some day purchase several of your books. I lost track of your contact info.

Take care. ---Brian Powell

Last edited by brian1961; 08-08-2014 at 02:14 AM. Reason: recalled some more of the Larry Fritsch story he told me
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  #4  
Old 08-05-2014, 03:45 PM
keepmeposted keepmeposted is offline
Dan Mabey
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Wink 1962 JELL-O Baseball -- Strange Brew

Hi, Brian and Dave.

Great to hear from you. As you gentlemen know, the 1962 JELL-O baseball promotion has been frustrating me for decades. As my "fluff" article will demonstrate, I have exploited virtually every avenue available to get a morsel of data on the planning, allocation scheme, printing, and distribution of the set. The JELLO museum curator in Leroy, NY, American JELL-O collector's club, Philip Morris/Kraft/General Foods/JELL-O corporate masters, Young and Rubicam (advertising agency), photographer (Art Shay), Dover, Delaware production facility, and surviving Post art department architects, have absolutely no information to offer. The only thing my relentless search has done is offer laughter to those contacted, and a casual "Let me know what you find out" salutation.

One thing that is particularly intriguing is the fact that the General Foods (including Post and JELL-O) art department contacts have no recollection of exchanging any 1962 photos, text, or copy art with either the Leroy,NY or Canadian subsidiary of Post headquarters. In an interview with Art Shay, he went on record to say he never received any compensation for use of photos taken for the 1962 Canadian or JELL-O baseball card sets.

While living in Southern California, I frequented a card shop owned by Jeff Goldstein. The store was named the Shortstop Sports Stop, located off Washington Blvd in Culver City. I would get into heavy conversations about the Post cereal with Jeff. If my memory serves correctly, he was prominent in the early hobby days in the Detroit environs as a game used uniform expert. He also told me he had been in the printing business. Where I'm going with this, is he told me the 1962P Canadian had been printed in the Great Lakes area based on the higher quality printing processes in the United States. Then, the sheets (boxes?) were shipped to the North. I wonder -- Is it possible that General Foods struck a deal with Midwest connections to orchestrate both the 1962P Canadian and 1962J "test" promotions?

There is no question that the 1962P Canadian baseball promotion was far more robust than the 1962J baseball "test". I'm just wondering if somebody in Chicago or Kalamazoo is sitting on some information that can be mined. At best, I figure we have less than 5 years to find a living human being who was tangentially involved in either promotion.

As a get-off-the-stage comment, I was sent a 3x5 color photo of a 1962 JELL-O paste-up/copy art board in 1997. It was a board depicting about 100 copy art frames, devoid of player color photos and some of the text copy missing. The item was very hard to see, in part because the photo was taken in a backyard and the sunlight glare bleached a lot of the detail. The item showed the cardboard poster board cover, similar to the 1963 Post and 1963 JELL-O copy art auctioned by Lelands in 2002. I never saw the 1962J copy art offered in the hobby, and regrettably, it is the only glossy photo I cannot find in my research and archive library. If I could have read or examined the front cover, it would have identified the location, stock number, and copy art preparation agent. I'll bet it's still out there somewhere ... hopefully not being used as an oil drip board in a garage in Davenport. [BIG SMILE!]
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  #5  
Old 08-05-2014, 03:55 PM
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Dave.Horn.ish
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Well if it's Great Lakes printers you are after, I would look at Strecher-Traung Lithographers of Rochester, NY. I suspect they did overflow work for Topps in the 1960's and it would not surprise me if they printed cards for other firms.

I would have to check but the laws in Canada may have allowed US items to be shipped in and sold in Canada if "manufactured" in Canada until about 1970. The product may have been all that required manufacturing, not the box.

There are rumors of 1954-55 Topps hockey sheets being shipped to OPC in London, Ontario via Detroit so I daresay anything is possible.
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  #6  
Old 08-05-2014, 06:53 PM
quitcrab quitcrab is offline
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Not jello. But a pretty cool Post piece
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Old 08-05-2014, 09:16 PM
quitcrab quitcrab is offline
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Old 08-07-2014, 04:41 PM
keepmeposted keepmeposted is offline
Dan Mabey
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Post 1962 JELL-O Baseball Card Article Published

I promised to let the community know when the article on 1962 JELL-O distribution was published. Rich Mueller dropped me a note to say that the piece is now "live" on Sports Collectors Daily.

The article is entitled, "The 1962 JELL-O Baseball Card Set: Wobbles, Gobbles and Bobbles". In particular, Ken Marks and I are looking forward to receiving your input on confirmed player-to-product allocations.

As you read the article, please note that Rich Mueller has inserted some boxes depicting cards and the 1962 JELL-O Mickey Mantle in-store promotion poster. These are items in his collection.

KEEPMEPOSTED!

Dan
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  #9  
Old 02-23-2015, 01:46 AM
Kenmarks Kenmarks is offline
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Brian--Ken Marks here. Hope you are doing well. I read your note here and was wondering if I might ask a question. Related to the Maris Jello box you own which is blackberry flavor. which size is it. Assume it is the small 3 oz box, but want to make sure. Thanks!!!!!!!
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  #10  
Old 02-23-2015, 02:11 PM
brian1961 brian1961 is offline
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Hiya Ken Marks! So good to hear from you, my friend! I'm doing just fine and truly hope you are as well.

To answer your question, yes, my 1962 JELL-O Roger Maris blackberry box is of the three-ounce variety. I even went to my safe and finally got it out to confirm. I don't know if you happened to view the other unfolded box I am very privileged to own, but to give you an idea of what it looks like, there was a thread started late last year on the postwar section, post-1980 cards. It should have been put in the pre-1980 postwar, but it is what it is. The thread was entitled, "Box Design Cards". If you look at the listing in that section of the forum, it is at least one page of threads back. My son mind you, was able to sequester an image from my forthcoming book on postwar regionals and load it up to that thread. The actual photo on the CD book is even clearer, but my point is that the Roger Maris box looks the same as the Mantle.

I've said this before, but I will always be extremely grateful to you for taking the time and trouble to make exquisite color copies for me of the 1963 Post Cereal backsides that offered among its free prizes the cards of Mr. Mantle & Mr. Maris. They were used as perfect accouterments for the photo I staged of my chapter on the 1963 Post Cereal.

Would love to talk with you on the phone some time. I don't know how to send a PM on this chat forum; that's why this response may seem a bit personal. Trust I'm not offending you. Take care, my friend.

Respectfully, Brian Powell
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